Baby carrots: the next pop culture fad?
Hmmm.
There’s a lot of research that points to the fact that children believe that food that is wrapped in brightly colored fun packaging tastes better than the same food in a plain wrapper. Fast food companies have known this for years, going so far as to entice kids with toys in their “happy meals.” Tobacco companies were banned from using cartoon characters to advertise cigarettes, out of fear that children would be attracted to the packaging.
Could it be that this weapon of mass-marketing bad stuff to children could actually be used to market healthy food to them? Could be. GYMB4 workouts are based on time-tested exercise calisthenics that have been around for over 50 years. Yet, these activities weren’t cool until GYMB4 came along and packaged them with bright colors, animations and hip music that kids love. We’ve turned calisthenics into pop culture. The result is that, in every school where GYMB4 is used, the children LOVE GYMB4, and it gets them to want to do a workout routine that no one’s been able to force kids to do over several generations.
I think this campaign by Bolthouse Farms and the baby carrot producers could work. The only question is, what kind of toy surprise will they put inside?
Baby carrots: the next pop culture fad? | Blog | Ode Magazine.